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1. Compare your boilerplate

Compare your company boilerplate to those of your competitors and see how you can supersede their descriptions.  Boilerplate doesn’t need to be boring! It needs to serve your brand and have the keywords people will use to when they search for your company.


How to Write a Boilerplate (Marketwire blog, July 2010)
How to Make Your Boilerplate Sizzle (Journalistics blog, May 2010)


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